“We are excited to partner with Falcon-Software on providing a real enterprise commerce platform to the .NET community,” said Arthur Lawida, President of commercetools, US. "Falcon is a leader in digital experience technology development in the .NET community and we look forward to supporting them to enable leading edge, innovative commerce experiences in the .NET marketplace."
A commercetools module would be particularly useful for content management systems which do not provide an e-commerce module natively. The commercetools.NET SDK is the basis of a module which could be built for any ASP.NET CMS that can be extended such as Kentico, Sitefinity, Sitecore, Akumina, SharePoint, Epi/Ektron, and so on. While many CMS platforms have some basic ability to support commerce they are unable to support complex and omni-channel scenarios. That’s where commercetools comes into play. Here’s how the cloud-based commerce platform enables any CMS platform to become an enterprise class commerce solution:
No platform training needed: Providing a single, REST based API that allows the CMS developer to inject commerce wherever required in the customer experience.
Catalog and Product Management: commercetools supports an infinitely flexible product model that allows the user or developer to implement complex, multi-dimensional product models in an easy to use interface. Those products can then be accessed by the CMS through the API.
Scaling: The platform takes care of operating and auto-scaling of all of the commerce services. All services scale independently so that the CMS or the customer never has to worry about peaks in traffic.
Discounts and Promotions: commercetools provides an enterprise class discount and promotion engine that allows the customer or developer to create discounts and promotions on any object in the database with any conditions.
No CMS now or ever: The commerce platform does not have a CMS. There will never be contention with the customer on where to use the commerce platform CMS or the purpose built CMS.
Business Model: There are no license fees for commercetools. Customers pay for what they use on a monthly basis. This often moves budgets from capex to opex and leave more room to license a great CMS or spend money on creating a great user experience.
Integration Framework: commercetools supports many commerce integrations as services on our platform that CMS vendors can take advantage of with no development. This makes onboarding easy.
Arthur Lawida believes when rolling out new retail channels, launching new marketing campaigns, or entering new markets, the last thing to worry about should be flexibility or the resilience of your commerce platform. commercetools enables users to benefit from advanced technology that lets you create engaging shopping experiences for your customers and scales automatically. Besides true omni-channel enablement, the company follows a modern micro-services approach that builds commerce architecture in form of an agile and customizable network of small function units. Being an API-first ambassador, commercetools provides time and cost efficient e-commerce handling with a lot of expertise in technical support and consulting.
Stephen Medve, Client and Partner Development Director at Falcon-Software told CMS-Connected: “With content management and e-commerce being the backbone systems to delivering customer engagement, we are excited to be able to develop the .NET SDK for commercetools. We see them as the future of e-commerce to allow digital marketing teams the ability to ensure that they can create unique, personalized commerce experiences. We created the .NET SDK so that organizations can leverage their large proven .NET content management systems to build engaging sites, and apply commerce when and wherever needed, not having to conform to a traditional commerce experience.”
The announcement has come on the heels of the most recent episode of CMS-Connected as Industry Analyst, Scott Liewehr, and CMS-Connected Host, Tyler Pyburn, welcomed Arthur Lawida, President of commercetools US, as a featured guest to explore how e-commerce platforms are now offering content management and whether or not these platforms can offer enough to deliver a unique experience that builds loyalty, attracts repeat customers and cultivates customer advocacy.
Forrester notes that 52% of B2B executives say they have reduced their customer-support costs by migrating offline customers online, and 56% say they have customers they can only serve profitably online. More of the world's trade is going through platforms rather than conventional trade, and e-commerce platforms are becoming a mainstream where the future of trade will play out. That’s why leaders in commerce push the boundaries by testing new growth initiatives, implementing new technologies, and improving shopper engagement.