Falcon-Software 2017 Winter Update


March 1st, 2017 News Release — With Spring just around the corner Falcon has had a busy winter, here is what's been happening.

Falcon deploys consumer site redesign for regency

We all love to hear how well a client is doing. Laura had the opportunity to sit down with Corina Ursu at Regency Fireplace Products to discuss their recent project completion with Falcon, a major redesign of their site. The 3 factors that drove the redesign were a fresh, new look to compliment their high-end products that they manufacture, ensuring their site would be mobile friendly, since a lot of their traffic comes from mobile devices and having a multi lingual site to support French. Watch the Regency Case Study here:



episerver invited Laura and Venus to ascend 2017

All about Ascend – Exciting News! Episerver invited Laura and Venus to their conference, Ascend 2017 in Las Vegas! They were there to take it all in, meet fans of CMS-Connected and host interviews with end users, Episerver executives and more to capture the buzz and conversation directly from the event floor. The conference, which ran from February 26 to March 1, 2017 at the Cosmopolitan of Las Vegas TM, was sponsored by global partner Microsoft and 25 other Episerver partners, featuring nearly 100 sessions across six comprehensive persona-based tracks, including hands-on labs, customer-led presentations, and product and industry expert discussions. With a focus on marketing, commerce and personalization, the conference’s program catered to business leaders, developers, digital marketers, content and commerce professionals at all levels.


Sitecore connects content management with ecommerce

One of our CMS Partners, Sitecore, unveiled a new major release of it's Commerce product. The product has been rebuilt and rebranded as Sitecore Commerce, formerly called Sitecore commerce powered by commerceserver, to give a credit to the acquisition. The top two solutions provided by this release are native personalization and native optimization. Native personalization is designed to enable merchandisers and marketers to deliver persona-driven content not only in the checkout phase of the shopping experience but throughout the customer journey. In this way, marketers and brands can offer their online visitors recommendations and contextualized content based on user behavior such as clicks, page views, and purchases, as well as demographic data like location, language, job role, and industry. In today’s marketplace, it is paramount for brands to support consumers’ personal journey through the sales funnel, right from the initial researching to the checkout if they want to set their businesses up to remain with or ahead of the curve over the next 5 to 10 years. The other critical offering with the new release is native optimization, where users can test and optimize everything from content to discounts. This capability being a bolt-on enables marketers to understand what kind of approach works the best for what kind of audience, and from there, to optimize this fully tailored end-to-end shopping experience in order to reduce cart abandonment, accelerate order size and rebuy percentages. Now that all the features are baked into the system, more sophisticated intelligence is available to learn about each individual. For more information on the other updates please check out this article along with an informative interview done by Laura Myers of CMS-Connected Sitecore’s Director of Product Strategy Nate Barad.

are you ready to upgrade your .net cms?

Are you ready to upgrade your .NET CMS? How long since your last Upgrade? CMS vendors consistently report that anywhere between 15 – 55% of their current clients are behind more than a year on upgrading their CMS. Tech reporter Laura Myers sat down with Heather MacFayden, Vice President and Director of Production to discuss the prominent barriers that hold up upgrades.


Don’t be left in the dark! Contact us to ensure that you are keeping up to date and let us help you navigate your CMS to avoid excessive down times and headaches.

CMS-Connected has added advisory & support services

Whether you are looking to maximize your existing WCM solution, or expand and maintain your current digital ecosystem, we can help you prevent problems by guiding you through all the project phases, from analysis and requirements, through to implementation, deployment, and ongoing maintenance. Our CMS-Connected Division has now added in advisory & support services. If you’re ready to have a conversation contact us for a free 30-minute consultation.

About Falcon-Software
We are a digital experience agency, incorporated in 1993. With offices in Dallas, Philadelphia, Seattle, Toronto & Victoria, we offer web-based consulting, marketing, design, development, implementation and support services. We specialize in web content management and eCommerce solutions for mid-market and enterprise-level clientele such as AAMCO, Microsoft, Ingram Micro, Texas Instruments, ASPCA, Remington, Canadian Forces and Western Union.
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