Case Study


Barbri, Inc. logo

Barbri, Inc.
Educational Sector
Project Type:
Web CMS Implementation
Falcon-Software Case Study

Falcon-Software developed and deployed a Web CMS project for Barbri using an enterprise-level Web CMS platform.


BARBRI has helped more lawyers prepare for the bar than any other company and is now positioned to meet the legal education needs of both law students and attorneys throughout their academic and professional careers. Leading legal and education experts at BARBRI cultivate engaged, successful students - contributing to lower attrition rates at law schools and higher bar exam passage and job placement rates - and better-trained, more professionally effective practicing attorneys. Founded in 1967, BARBRI is headquartered in Dallas with offices throughout the United States. 


The primary, high-level goal was to have a four new corporate sites (,,, that would continue to serve their customers while incorporating new branding and consistency within the their CMS. This would allow content editors to update the site without relying on designers or developers. Moreover, BARBRI wanted to incorporate modern website standards, similar in look to their existing site, but infinitely more user friendly and forward thinking for their stakeholders’ present and future needs. To achieve their goals, the following was involved:

  • Created 25+ page templates and 10 sectional templates
  • Build dynamic search results page and one contact form page for each website.
  • Implement comfort functions for CMS users:
    • Use of ContentCreator / Content Highlighting
    • Automated processes based on scripts
    • Form rules (validation)
  • Integration of 3rd party tools and deployment of CMS modules prioritized the following areas:
    • CMS Basic Search
    • Brightcove Video Integration 


BARBRI knew technology and design trends change all the time and that they needed to bring their site up to date with a fresh modern look. Content editors needed a way to quickly build responsive pages in a number of row and column configurations, using an array of styles and page elements such as rich text, images, BrightCove videos, call-to-action boxes, HubSpot forms. Falcon-Software developed page and section templates using a responsive, grid-based structure so that no matter how content editors built pages, they would always render no matter what device end users used to browse their web properties.

BARBRI required a high performing, indexed search solution for all of the BARBRI web properties managed within their CMS. Falcon-Software implemented and configured a BasicSearch module to meet BARBRI's requirements - a single instance of the BasicSearch module was configured to index and search all of BARBRI's web properties individually. Content editors needed a way to edit page URLs in order to improve readability and SEO friendliness. Their CMS was configured to use the Advanced URL link generator, which means that site URLs mimic the information architecture. Barbri was pleased with the results to their requests and at the close of the project all their goals were met.


With their CMS site, the BARBRI team has a platform for long-term growth. BARBRI now has a website that has:

  • A modern, full featured CMS
  • A responsive design website for maximum ease of use and impact
  • A site through which they can serve personalized and appropriate content in specific areas designed for each of their target audience groups
  • A site that has to improve readability and SEO friendliness.
  • A site that content is managed in a single place and can be used across all of their sites.

Testimonial FROM BARBRI

Falcon-Software has developed and deployed several of our websites over the past year. Their developers are extremely knowledgeable, helping us understand the details of our new CMS platform. We appreciated their unbelievably fast turnaround on various web projects and their willingness to meet all the deadlines we set.
Brad Sommer, Director of Digital Marketing, Barbri, Inc.

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