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Client Survey

Please take a moment to complete our Client Survey. One randomly chosen client will receive a free online commercial!

1. What are your company’s biggest business challenges for the next year?
(Rank in order of importance)
Lead Generation / attracting new customers
Maintaining and growing market share
Improving operational efficiencies
Improving sales force productivity
Strengthening relationships with your customers
Improving customer service efficiency
Improving relationships with distributors and suppliers
Understanding how eBusiness can help your company


2. Does your company actively engage in eBusiness
strategy planning?
Yes No

3. How important do you consider eBusiness to the needs of your company?
 
Very Important Not Important
Important Not Sure

4. What is the biggest barrier your company has with implementing an effective
eBusiness strategy?

 
Lack of internal eBusiness expertise
Lack of a long-term eBusiness strategy
Budget
Channel Conflict
Lack of executive buy-in
Other


5. How important is eBusiness to your customers?
 
Very Important Not Important
Important Not Sure
 

6. How important is eBusiness to your channel partners?
 
Very Important Not Important
Important Not Sure
 

7. What are you primary strategic objectives for your website?
(Please check all that apply)
 
Generate sales leads
Sell online
Provide information about our company
Generate brand awareness
Enhance customer service
Streamline channel partner support and communications
Expand into global markets
Generate operational efficiencies
Other


8. What benefits has your website provided your company?
(Please check all that apply)
 
Improved communications with your customers
Lead generation
Increase efficiencies
Reduction in print collateral costs
Increased sales
Streamline communications and support of channel partners
Few or no benefits have been realized
Other


9. How do you measure the success of your website?
(Please check all that apply)
 
Number of qualified leads generated
The ratio of online self-help customer service requests compared to offline customer service calls
The amount of cost savings generated by the website
Online sales generated
Meeting subjective general goals
We have no system in place
Other


10. What initiatives is your company considering in the next 1-2 years?
(Please check all that apply)
 
Back-end inventory integration with your website
Customer Relationship Management System
Content Management System
Website Globalization (Multilingual/cultural versions of the website)
Advanced lead generation capabilities
End-user eCommerce capabilities
Distributor eCommerce capabilities
Rich Media marketing
Webinars
Email marketing
Search Engine Optimization
Online advertising
We have no initiatives planned
Other


11. Does your company have an allocated budget for
eBusiness initiatives?
Yes No

12. If yes, will your budget for eBusiness initiatives be
increasing in 2006?
Yes No

Comments:

 

Identification:

Name:   Company:     
May we contact you to discuss your survey responses?    Yes No
Preferred Contact #:     
(enter your phone number or email address)

 
 
Thank you for your assistance. We appreciate your input.



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