With the explosion of traffic on the internet, there has also been a dramatic increase in ways to market your business online such as email campaigns, newsletters and blogs, social networking, paid advertising and search engine marketing and optimization. Deciding what eMarketing components to use and how to use them effectively can be a daunting and expensive.

Falcon-Software expertise is needed to not only help you better understand the every-evolving online marketing landscape, but to help guide you in creating the right applications with the right technologies. Whether you need to start with creating a comprehensive eMarketing plan or know exactly what you need, our eMarketing Strategists will help you maximize your eMarketing efforts.

» Quit guessing and start seeing results.

 
Organic Search Engine Optimization (SEO) is the process of attempting to make your website rank in the top positions of the search engine results. Search engines use complex algorithms made up of countless factors to determine how to rank a site for a specific keyword phrase.

To rank well, you need to understand what these organic SEO factors are, and cater to them better than your competition. SEO has become more complex and involved for companies to produce good results. Whether a company improves their internal structural elements or improves their backlinks to the site, there must be a knowledgeable approach as to what will get a website to rank effectively in the Search Engine Rank Pages (SERP’s).

Falcon-Software uses a platform of software and services to manage and maintain traction in the SERP’s and deliver results. 

SEO Services Included:

• Site Move Implements 301 Redirecting
• SEO Friendly URLs
• XML Sitemap Generation
• Valid Standards Compliant CSS Design
• Create Metadata
• Add Title Tags & Enhance Page Elements
• Add Site to an Advanced Web Traffic Analysis Tool
• Add, Maintain & Enhance Back-Link Elements & Structure

 
Create a powerful and memorable first impression for your clients with Falcon-Software’s Interactive Rich-Media Marketing solutions. Rich-media services are ideal for online advertising
or email marketing campaigns, tradeshow presentations, online training for staff and clients,
RSVP e-cards and much more. Our custom rich-media creative uses unique interactive design, professional voice-overs and ambient music tracks to evoke your client's senses while providing
a strong marketing message; discover how Falcon-Software’s Rich-media creative can help make your business message a memorable one.

• Create more 'buzz' and generate a much higher click-through rate than traditional web media.
• Rich-media files can be viewed online, attached to email campaigns, displayed on video screens
  at tradeshows or burned to CD, DVD & memory sticks.
• Deliver the power and retention of TV marketing for a fraction of the cost.
• Utilize technologies to reach new customers or enhance relationships with existing ones.
• Create unique one-to-one marketing relationships with clients with improved communication and collaboration platforms.

Rich-Media Case Study:

Virtuoso, an exclusive network of luxury travel specialists, was happy to test just how effective Falcon's e-marketing solutions can be. They had Falcon-Software design a short rich-media RSVP campaign, inviting clients to an exclusive travel seminar event hosted by Crystal Cruises.

The response from the campaign was so overwhelming they had to book more space for
their event! Success like that convinced Virtuoso
to quickly sign on for several more rich-media presentations, including over 200 rich-media email ads produced by Falcon-Software as part of their ongoing eMarketing strategy.

» View Creative

View more examples of our Rich-Media eMarketing:

• Big Apple Intrawest Ski Resort Ad Campaign
• Wickanninish & Virtuoso Landing-Page Ad Campaigns
• Muir Haven & Villa Madrona Real Estate Ad Campaigns
• Zoll Medical  New Product Launch Ad Campaign
• Xmas Holiday Customer Greeting eCard