For Immediate Release

Falcon-Software Company, Inc. Announces

Windy City Wire has just signed a contract with Falcon-Software's FalconEFX division for the development of an online marketing commercial for their SmartWire product line.

Falcon-Software Company's FalconEFX division today announced a contract agreement for the development of a new online commercial for Windy City Wire, Inc. (Hillside, Illinois). FalconEFX online commercials are built on the Macromedia Flash platform, incorporating an animation movie that includes narrative audio tracks, ambient background music and special effects.

Since early 2002, Windy City Wire has ordered twenty online commercials, which are promoted extensively throughout their website (www.smartwire.com) and marketed as Cablemercials.

"We are having great success with our Cablemercials online, which we can track their performance through WebTrends software and we also use them as efficient training modules for new staff." says Richard Galgano — VP Sales & Marketing.

Falcon-Software is a leading web development firm specializing in website solutions for companies across North America. Falcon-Software delivers powerful and effective website solutions, offering a complete range of strategic and creative Internet-based technology services including: e-Commerce, e-Catalogs, databases, Intranet workgroups, multimedia animation and audio/video applications.
 

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