For Immediate Release

Falcon-Software Company, Inc. Announces

Falcon-Software has recently entered into a contract agreement with Greater Louisville CVB, based in Louisville, Kentucky, for the development of a Rich Media Contest for the new Muhammad Ali Center.

Victoria, BC – August 25th, 2005
Falcon-Software Company announces a contract agreement between FalconEFX, Falcon-Software’s Rich Media division, and Greater Louisville Convention and Visitors Bureau, based in Louisville, Kentucky, for the development of a Rich Media web-based contest to help generate awareness and interest for the new Muhammad Ali Center, the Frazier Historical Arms Museum and the Churchill Downs Racetrack (Home of the Kentucky Derby).

Using an interactive Rich Media format, FalconEFX will be combining animated special effects with studio broadcast voice-over narration, ambient music tracks and eye-catching photography to create an online commercial advertisement. The project also includes a database administration system and a WebTracker real-time feedback tool for tracking user activity and performance statistics.

About Greater Louisville CVB
The mission of the Greater Louisville Convention and Visitors Bureau is to enhance Greater Louisville's economy through tourism - to position and sell their community worldwide, in partnership with the public and private sector, as a premier destination for conventions, trade shows, corporate meetings, group tours and individual leisure travel. In pursuit of its mission, the Bureau generates increased visitor spending, local tax receipts and job development.

About Falcon-Software Company

Falcon-Software Company (www.falcon-software.com) is a leading web design and multimedia firm, specializing in web-based solutions for companies across North America. Falcon-Software offers a complete range of web-based design, development and business application services, including prototype development, site architecture planning, creative graphic designs and photo imagery, advanced programming capabilities, Rich Media production and online marketing services.

For Media Inquiries or Press Kits contact:
Natalie Evans
Marketing & Public Relations
250-480-1311
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