Forzani Group is a featured project client of Falcon-Software

Featured Projects: Forzani Group, Ltd.

Our solution for the Forzani Intranet project was in providing project management, expert knowledge and support specifically around the complexities of implementing a CMS driven, bilingual Intranet system. Falcon-Software worked with Forzani’s marketing team to create a user interface for the Forzani Employee Intranet that provided a compelling user experience while effectively conveying the values and brand image of Forzani.  

Carestream Health Falcon-Software also provided information architecture services, taxonomy, and page layouts to focus on overall usability making it easy for everyone to use the Intranet, resulting in a high level of user adoption by employees. Key features of the Intranet were the social media calendars, blogs, forums and poll modules. The use of these modules allow Forzani corporate to broadcast knowledge to store employees, receive feedback and allows store employees to communicate with each other nationwide.

The Forzani Group is Canada's largest national retailer of sporting goods, apparel and footwear.
 

There are currently 341 operating corporate stores from coast to coast and 227 franchise stores. Forzani corporate banners include Spot-check, Sport Mart, Coast Mountain Sports, National Sports, Athletes World and Hockey Experts. The franchise banners include Sports Experts, Inters port, Atmosphere, Nevada Bob’s Golf, Hockey Experts, Fitness Source, Pegasus, Run, S3, Tech Shop and Econosports. The Company employs over 11,000 people in communities across Canada and trades on the Toronto Stock Exchange.

 


eMarketing

MarketLinc

success

In the Summer of 2008, MarketLinc, a leading provider of Prospect Relationship Management services, approached Falcon-Software for advice on how to better manage their online marketing strategy. MarketLinc needed expert advice on Pay-Per-Click (PPC) e-marketing strategies via Google AdWords.

Through Falcon-Software’s proven and effective PPC expertise, we were able to customize the perfect solution that not only increased their traffic volume with qualified leads, but also gave them one of the highest conversion rates in the industry while also lowering their overall Cost-Per-Click (CPC) expenditures.

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