Danaher is a featured project client of Falcon-Software

Featured Projects: Danaher

Danaher Corporation, a Fortune 500 Company, contracted Falcon-Software for the total redesign of their information architecture and site content. The contract also included the design and development of eight additional business unit sites. Falcon-Software was able to adapt Danaher Industrial Controls Group's (DICG) complex business model into a streamlined framework that allowed all of the individual DICG companies to take full advantage of eBusiness.

West Instruments Homepage

That framework provided for easy integration of complex catalog and product ordering systems, channel partner collaboration, globalization and cross brand marketing/selling between the individual brands, while still retaining and supporting the brand image of each of these companies.

Client Testimonial

In my 1-1/2 years working with Falcon to revitalize some five distinct websites representing over 8 diverse worldwide brands and five distinct and separate product categories – I know that I could not have accomplished the job – nor kept my sanity - without Falcon’s help.

Falcon’s project management staff was experienced, motivated, prompt, precise and detail-oriented. From the get-go they have taken the worry out of this massive corporate initiative for me. I was able to convey my vision to them for the sites and supply them with product positioning and copy that they transformed into five fully functional and easy-to-use sites - complete with many new added features including - online ordering, backend content management and advanced search capabilities that we did not have before.

Falcon has been a vital component in this project, helping me accomplish this multi-launch phase Website initiative on time and within budget. I would highly recommend Falcon-Software to any company looking for a reliable and reputable web vendor. They have definitely enabled me to accomplish a great deal in a short time frame without having to worry and lose sleep over it in the process."

Christine Wagner
Marketing Communications Manager - Danaher Industrial Controls
Gurnee, IL

 

 


eMarketing

MarketLinc

success

In the Summer of 2008, MarketLinc, a leading provider of Prospect Relationship Management services, approached Falcon-Software for advice on how to better manage their online marketing strategy. MarketLinc needed expert advice on Pay-Per-Click (PPC) e-marketing strategies via Google AdWords.

Through Falcon-Software’s proven and effective PPC expertise, we were able to customize the perfect solution that not only increased their traffic volume with qualified leads, but also gave them one of the highest conversion rates in the industry while also lowering their overall Cost-Per-Click (CPC) expenditures.

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