Marketing - Get Rich Media

T.V. Commercials for the Web?

With over 4-billion web pages on the Internet how do you get your information in front of your targeted audience? The answer...Webmercials. Imagine the sophistication of a television-style commercial marketing your company's product or services for a fraction of the cost. But Webmercials are more than just good commercials -- Webmercials represent the next generation of web based Rich Media Marketing. Not only do they include professional voice over and state-of-the-art audio-visual effects, they also allow powerful user interactions. They can engage, entertain, motivate and ultimately sell your product or service experience to the viewer.

Virtuoso Travel Specialists (Ft. Worth, Texas) came to Falcon looking for a new marketing solution for an upcoming event to help promote Crystal Cruises' 2005 voyages. Virtuoso's task was to register as many people as possible to attend the event. In the past, Virtuoso relied on more traditional methods such as telemarketing and expensive mail-outs with varying success.

Falcon Solution
In just three days, Falcon-Software delivered a Rich Media solution by developing an e-invite with automated RSVP capabilities. The e-invites were distributed via email and their responses were tracked by Virtuoso using Falcon's WebTracker, providing valuable feedback on the performance of this type of marketing method. The responses were so overwhelming that Virtuoso had to rebook a larger event space to accommodate all of the recipients who RSVP'd through the e-invite.

View the e-invite: www.falconefx.com/crystal

Windy City Wire (Chicago, Illinois) was looking for a new way to promote the features and benefits of their SmartWire™ product line. They found that website visitors were not reading all of their pages and pages of text online and many of their key product features went unnoticed. Windy City Wire was also looking for a unique way to educate and train staff on how to sell their SmartWire™ products.

Falcon Solution
Falcon delivered another Rich Media solution we coined "Cablemercials". What started out as one project quickly turned into two, then five, then twelve and so on. Windy City Wire had such proven success that they ordered "Cablemercials" for their entire SmartWire™ product line. The WebTracker feature made it easy for them to track and evaluate their return on investment in real time. To this day, Windy City Wire continues to add Rich Media solutions to their website.

View the Cablemercial: www.falconefx.com/wcw

Creating Rich Media commercials that combine motion, sound and expressive visual imagery to grab potential customers and leave them thirsty for more creates results that speak for themselves. Falcon created a Webmercial for the luxurious Laurel Point Inn in picturesque Victoria, British Columbia Canada which had over 1,200 viewers in the first sixty-days of it's release. According to Laurel Point's Marketing Manager Wendy Floyd, "It's a great tool for us. We send it by email to a client, and they get a really good sense of what we have to offer in a very short amount of time. They respond to that. We're really pleased with the results so far."

View the Laurel Point Inn Webmercial: www.falconefx.com/laurelpoint

When the world wide web is your marketing tool of choice, why not. Don't turn customers away with boring text and graphics. Learn from television advertising. The key to TV commercial success is to keep a viewer's attention for a short period of time, and leave them wanting more. Falcon-Software's web based commercials do just that. But don't take our word for it. Listen to an audio track of one of our many Rich Media success stories.

• Link to additional Webmercial stat information

Back to Newsletter