Search Engine Optimization
Tip #3:
You can use your website’s News Release section to increase visibility and boost lead generation efforts.
Some of you have updateable News Release sections. Use this section to your advantage! Regular postings can help direct traffic to your site by increasing your visibility to customers and search engine spiders.
The more frequently you change your site, the more often spiders will visit. For example, a search engine spider may visit your site once every month. If the spider notices that your site's content changes frequently, it will pay more visits to your site. Each visit to your site by a spider gives you an opportunity to have your site indexed.
Write a News Release with a focus on one topic, include keyword rich headlines, incorporate keywords and phrases in the copy and include links to relevant pages inside your site. Customize the title and description tag for each News Release page. You now have an optimized page that can be used to drive traffic to your site.
Submit your News Release to industry related marketing sites, media outlets and newswires such as www.prweb.com. Since spiders follow links, and these sites provide a link to your site, you have now supplied the spiders with a new avenue to your site directing qualified traffic to your site via search engines.
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