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IBM uses rich media to boost newsletter click-throughs
Its open rate skyrocketed from 1% before the relaunch to 22.8%. Click-through jumped from 1.5% to 11.1%.
Customers stayed longer too, watching videos for an average of five to seven minutes.
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No longer a novelty, rich media expands possibilities of online marketing
A year ago, rich media B-to-B advertising was still somewhat a novelty. Marketers used it as a visual disturbance-something different than the static e-mails and banner ads that populated their world.
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| > read this B2B Online article |
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Dot Net 2.0 is Here
Falcon is taking advantage of ASP.NET 2.0’s new features. Are you?... |
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