Digital Marketing solutions


From concepts that create an aesthetic vision to the technical expertise that leads to cutting-edge web design and digital marketing engagement, we understand the importance of creating brand advocates.

Creative Design Services

  • customer experience

    Conceptual Design

    • Creative Assessments
    • Wireframes & HTML Prototyping
    • Information Architecture
    • Usability Evalutation
  • Experience Design

    • Eye-Popping Creative
    • User Experience Design
    • Interaction Design
    • Content Modelling
  • technical expertise in creative design

    Technical Expertise

    • Mobile & Responsive Design
    • A/B Testing
    • User Testing
    • Performance Optimization
  • creative reviews and documentation

    Creative Reviews and Documentation

    Doing a critical review of your existing creative, including collateral materials and guidelines, helps us understand your identity and determine ways to differentiate you in your sector to achieve the highest possible impact.

  • information architecture

    Information Architecture

    Is your information architecture user-centric? Easy to navigate? Integrated with your sales tools? Even well-established IA should be reviewed to see if improvements can be made or if small modifications would help set up better taxonomies.

  • graphic design support

    Graphic Design Support

    Our in-house design team understands inbound marketing strategies and supports our clients with all their design needs; including logo design & brand support, social media assets, email template design, infographics and more.

  • personas


    Personas personalize the creative process and focus development on a person's experience. By defining a persona rather than a ‘user’, customer journeys can be laid out, optimized, outcomes strategically designed for and successes measured.

  • author experience planning

    Content Author Experience

    AX planning involves designing author-friendly UI for CMS forms and regions by providing help text or limiting content length as needed, as well as using editor CSS stylesheets to ensure displayed content conforms to the style guides in place.

  • performance monitoring

    Performance Monitoring

    Falcon-Software works with powerful analytics tools like Google Analytics and MouseFlow to monitor and measure your site’s ongoing performance. Our testing team can compile monthly reports to identify key areas where customer engagement can be improved.

Digital Marketing Services

  • marketing strategy

    Marketing Strategy

    • Competitive Analysis
    • KPI Development
    • Benchmarking
    • Lead Nurturing
  • content modelling

    Content Creation

    • Search Engine Marketing
    • Social Media Promotion
    • A/B Testing
    • Brand Asset Support
  • marketing automation expertise

    Technical Expertise

    • Marketing Automation
    • Email Design
    • Website Analytics
    • CRM Integration

Marketing Platforms We Support

Falcon-Software can help you setup your marketing automation with workflows, implement the tools you need for your campaigns, and help you get the most out of your marketing automation platforms. We can also create custom integrations between all your platforms and third-party applications such as Google Analytics and Kentico Enterprise Marketing Solutions.

Google Analytics

Marketing Solutions for Any Business.

Falcon-Software can help you understand the customer experience by arming your team with the marketing data and insights they need to make informed decisions using Google Analytics.

Turn Your Website into Instant Marketing Results!

  • Content Personalization & Segmentation
  • Lead Scoring and Engagement Scoring
  • Web Analytics
  • A/B Testing and Multivariate Testing
  • Campaign and Conversion Management
  • Contact Management
  • E-mail Marketing
  • Marketing Automation

Falcon-Software can help you identify and address the needs of your visitors to allow you to deliver a better customer experience and increase your ROI.

Marketing Automation allows you to easily define and execute automated marketing campaigns to engage new customers, nurture leads and maintain an on-going conversation with your clients.

Are you ready to start a conversation? Get In Touch

Are you ready to start a conversation? Get In Touch

Or call us toll-free: 800.707.1311