Case Study: Equipping Brandt for Online Success


Brandt Tractor Equipment
Brandt Tractor

The Brandt Group of Companies is a dynamic and diverse group of companies headquartered in Regina, Saskatchewan. Brandt employs over 1800 people and services markets in North America and globally. Their website had an extensive product catalog including configurable products and single SKU products to be migrated into Sharepoint and CommerceServer.

Key Project Goals

The primary goal of the project was to implement a website design and product catalog to streamline  customer communication and build a foundation for future eCommerce initiatives and new acquisitions. Brandt also needed to develop an online product catalog that would support detailed specifications and improve ease of management.

Compare the Results

Page views
Visit duration
Content Creation Time

Falcon-Software worked closely with Brandt to analyze and understand their products variations and built a catalog within CommerceServer that allowed products to be represented and accessed from multiple divisions.

8Product Divisions
$1BAnnual Revenue
55%Improved Integration

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